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# Jerold Pearson

## Sitemaps

- [XML Sitemap](https://jeroldpearson.org/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://jeroldpearson.org/) - Just some of my clients. The full list is here.
- [FAQ](https://jeroldpearson.org/faq/) - FAQ: 30 Years Specializing in Alumni Research [su_row][su_column size="1/3" center="no" class=""][/su_column] [su_column size="1/3" center="no" class=""][/su_column] [su_column size="1/3" center="no" class=""][/su_column][/su_row] So you have finally left Stanford? Yes, after 22 years as Director of Market Research at Stanford (1994-2016) - first in the Office of Development and then in the Stanford Alumni Association - I finally
- [Alumni Research - More information](https://jeroldpearson.org/faq/alumni-research-more-info/) - Alumni Research - More Information About What I Bring to the Table FIRST OFF, THE BREADTH AND DEPTH of my experience mean I know what questions to ask and how to ask them. I take special pride in writing surveys that avoid two serious errors that are all too common in survey research: Asking batteries
- [kayaking](https://jeroldpearson.org/woe-and-wonder/kayaking/) - Kayaking Unlike some of my sailing misadventures, I've had pretty good luck paddling...in some spectacular places. [su_row][su_column size="1/5" center="no" class=""] British Columbia [/su_column] [su_column size="1/5" center="no" class=""] Alaska [/su_column] [su_column size="1/5" center="no" class=""] New Zealand [/su_column] [su_column size="1/5" center="no" class=""] Yellowstone [/su_column] [su_column size="1/5" center="no" class=""] Ontario [/su_column] [/su_row] [su_row][su_column size="1/5" center="no" class=""] Belize
- [Ontario](https://jeroldpearson.org/woe-and-wonder/kayak/ontario/) - Ontario, Canada Otter Lake (near Parry Sound on Lake Huron), the 30,000 Islands (in Georgian Bay on Lake Huron), and Lovesick Lake (one of the Kawartha Lakes, northeast of Toronto). July and August 2024.
- [bio old](https://jeroldpearson.org/staff/bio-old/) - Jerold Pearson - True and Authorized Biography An insolent and dismal child, I was abandoned as a babe and raised by lycanthropic monks running wanton in the woods of Connecticut, just across the border from the haunted hills of Sleepy Hollow. Leaving my untamed childhood (and certain reckless indiscretions) behind, I attended Amherst College and
- [Testimonials](https://jeroldpearson.org/testimonials/) - Testimonials [su_row][su_column size="1/3" center="no" class=""][/su_column] [su_column size="1/3" center="no" class=""][/su_column] [su_column size="1/3" center="no" class=""][/su_column][/su_row] Jerold Pearson has been an outstanding survey consultant for the Virginia Military Institute for nearly a decade. He always delivers a thorough, thoughtful, accurate, and timely product. If you seek the best, look no further. COL Lee Rakes, Ph.D. Director of
- [Woe And Wonder](https://jeroldpearson.org/woe-and-wonder/) - [su_row][su_column size="1/5" center="no" class=""] [/su_column] [su_column size="1/5" center="no" class=""] [/su_column] [su_column size="1/5" center="no" class=""] [/su_column] [su_column size="1/5" center="no" class=""] [/su_column] [su_column size="1/5" center="no" class=""] [/su_column][/su_row] [su_row][su_column size="2/5" center="no" class=""] Tales of Woe [/su_column] [su_column size="1/5" center="no" class=""] [/su_column] [su_column size="2/5" center="no" class=""] Scenes of Wonder [/su_column][/su_row] [su_row][su_column size="1/5" center="no" class=""] [/su_column]
- [Staff](https://jeroldpearson.org/staff/) - Pearson and Sons Cats (Purrveyors of Fine Market Research Since 1992) Me Biography Testimonials jpearson@alumni.stanford.edu +1-650-390-3972 [su_row][su_column size="1/2" center="no" class=""]My Staff[/su_column] [su_column size="1/2" center="no" class=""]My Emeritus Staff[/su_column][/su_row] [su_row][su_column size="1/4" center="no" class=""] Alfie Humane Soc. Silicon Valley, Class of 2011 [/su_column] [su_column size="1/4" center="no" class=""] Peat Fat Cat Rescue, Class of 2014 [/su_column]
- [bio](https://jeroldpearson.org/staff/bio/) - Jerold Pearson - True and Authorized Biography An insolent and dismal child, I was abandoned as a babe and raised by lycanthropic monks running wanton in the woods of Connecticut, just across the border from the haunted hills of Sleepy Hollow. Leaving my untamed childhood (and certain reckless indiscretions) behind, I attended Amherst College and
- [Harpo](https://jeroldpearson.org/staff/harpo/) - Harpo the Cat (1996-2010) I am the Tiger King! And it is, it is, a glorious thing to be a Tiger King!
- [Clients](https://jeroldpearson.org/clients/) - [su_row][su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""] [/su_column][/su_row] All of my clients are, obviously, geniuses. (And none of them are evil!) Some testimonials Adelphi University American College of Financial Services American University of Beirut (Lebanon) American University in Cairo (Egypt) American Seniors Housing
- [Contact](https://jeroldpearson.org/contact/) - Need help? [su_row][su_column size="1/4" center="no" class=""] [/su_column] [su_column size="1/4" center="no" class=""] [/su_column] [su_column size="1/4" center="no" class=""] jpearson@alumni.stanford.edu +1-650-390-3972 Jerold Pearson 119 Easy St - #6 Mountain View, CA 94043 [/su_column] [su_column size="1/4" center="no" class=""] [/su_column][/su_row]
- [Resources](https://jeroldpearson.org/resources/) - Resources and Free Stuff [su_row][su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""][/su_column] [su_column size="1/3" center="no" class=""][/su_column][/su_row] Papers for your delectation and delight Experiments with Online Survey Response - Incentives, personalized salutations, logos, senders. Do any of these things increase response rates to surveys? Do they affect data quality - either improving it by making
- [Peat](https://jeroldpearson.org/staff/peat/) - Peat the Cat The One Man Mayhem Machine. With a flavorful name like Peat, I should have been born in a distillery on Islay. But I'm from half a world away, in Palo Alto.
- [kayaking old](https://jeroldpearson.org/woe-and-wonder/kayak/) - Kayaking Unlike some of my sailing misadventures, I've had pretty good luck paddling...in some spectacular places. [su_row][su_column size="1/4" center="no" class=""] British Columbia [/su_column] [su_column size="1/4" center="no" class=""] Alaska [/su_column] [su_column size="1/4" center="no" class=""] New Zealand [/su_column] [su_column size="1/4" center="no" class=""] Yellowstone [/su_column] [/su_row] [su_row][su_column size="1/4" center="no" class=""] Belize [/su_column] [su_column size="1/4" center="no" class=""] The
- [scotland](https://jeroldpearson.org/woe-and-wonder/scotland/) - My Pilgrimage to the Holy Land [su_row][su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""] On Islay, sacred ground indeed. [/su_column] [su_column size="1/3" center="no" class=""] [/su_column][/su_row] Uisge beatha and hairy coos!! From the Lowlands to the Highlands to Speyside to the west coast and Islay. Scotland, September 2014.
- [Gulliver](https://jeroldpearson.org/staff/gulliver/) - Gulliver the Cat (1996-2008)
- [Alfie](https://jeroldpearson.org/staff/alfie/) - Alfie the Cat I'm a real charmer, but I'm not named after the movie. I'm named after Alf Wight. Never heard of him? Try the Google...you may be surprised.
- [worthless](https://jeroldpearson.org/resources/worthless/) - How to Minimize Worthless Data [su_row][su_column size="1/2" center="no" class=""] Never interview your parents. Your mother will only say nice things, and your father will just give you a hard time. [/su_column] [su_column size="1/2" center="no" class=""] It's okay to interview your grandfather, but don't forget (as I did) to duck before he chucks a mango at
- [turnover](https://jeroldpearson.org/resources/turnover/) - How to Reduce Staff Turn-Over [su_row][su_column size="1/2" center="no" class=""] [/su_column] [su_column size="1/2" center="no" class=""] [/su_column] [su_column size="1/2" center="no" class=""] Provide the resources for them to unwind after work. This will increase their loyalty (and diminish their ability to turn over). This fellow is not on my staff, but clearly has the character attributes I
- [coverage](https://jeroldpearson.org/resources/coverage/) - How to Minimize Coverage Error [su_row][su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""] [/su_column] [su_column size="1/3" center="no" class=""] [/su_column][/su_row] Coverage Error occurs when all members of the population do not have an equal, or known, probability of being included in the sample. So go the extra mile to find and include hard-to-reach respondents.
- [non-response](https://jeroldpearson.org/resources/non-response/) - How to Minimize Non-Response Error [su_row][su_column size="1/2" center="no" class=""] Be "persuasive" with uncooperative respondents. Better yet, avoid younger brothers altogether. (Who cares what they think anyway?) [/su_column] [su_column size="1/2" center="no" class=""] And be thankful for respondents who are real pussycats. [/su_column][/su_row]
- [Everglades](https://jeroldpearson.org/woe-and-wonder/kayak/everglades/) - The Everglades January 2000. No Y2K Bug, and the mosquitoes and other bugs weren't too bad, either. Just mangrove swamps, sandy beaches, the Ten Thousand Islands, egrets, herons, crocodiles, alligators, and enough different species of snakes to give you (or me, anyway) the willies, the heebie-jeebies, and the screaming abdabs all at the same time.
- [Suwannee](https://jeroldpearson.org/woe-and-wonder/kayak/suwannee/) - The Suwannee River April 2002. Yes, this is the place Stephen Foster wrote about...even though he was never there. Apparently, he just needed the right words for a song he was working on. Lovely, languid, and full of tannin from all the decaying palmetto roots. Also full of marine birds and more than a few
- [Belize](https://jeroldpearson.org/woe-and-wonder/kayak/belize/) - Belize January 2001, on some cays in the Caribbean and on the Moho River.
- [Yellowstone](https://jeroldpearson.org/woe-and-wonder/kayak/yellowstone/) - Yellowstone Lake Yellowstone Lake is the largest freshwater lake above 7,000 feet in North America. And, in August 2007, we seemed to have it all to ourselves, except for some grizzly bears who were gracious enough to share it with us (and leave us unmolested).
- [New Zealand](https://jeroldpearson.org/woe-and-wonder/kayak/new-zealand/) - New Zealand October 2013 in Abel Tasman National Park and Queen Charlotte Sound, both at the north end of the South Island. The rivers we wanted to kayak on the North Island were closed to paddlers due to heavy rains and flooding.
- [Alaska](https://jeroldpearson.org/woe-and-wonder/kayak/alaska/) - Prince William Sound, Alaska Knight Island; Icy Bay; and other bays, inlets, and glaciers whose names I forget (this was back in 1998) in Prince William Sound.
- [British Columbia](https://jeroldpearson.org/woe-and-wonder/kayak/british-columbia/) - British Columbia One of my favorite places on Earth, eh? Here are some pix from all around Vancouver Island - from Nootka Sound, Clayoquot Sound, and the Broken Group Islands on the west coast...to the Discovery Islands, Desolation Sound, Johnstone Strait (orcas!!), and the Octopus Islands on the east coast...to Sechelt Inlet and Pender Harbor
- [California](https://jeroldpearson.org/woe-and-wonder/kayak/northern-california/) - California The Klamath River, the Russian River, Spicer and Utica Reservoirs in the Stanislaus National Forest, the Cosumnes River, and Santa Margarita Lake.
- [Soap Opera](https://jeroldpearson.org/soap-opera/) - The Kinks - A Soap Opera (Greg: For Your Eyes Ears Only) 1. Everybody's A Star 2. Ordinary People 3. Rush Hour Blues 4.Nine To Five 5. When Work Is Over 6. Have Another Drink 7. Underneath The Neon Sign 8. Holiday Romance 9. You Make It All Worthwhile 10. Ducks On The Wall
- [pistol](https://jeroldpearson.org/woe-and-wonder/pistol/) - Pistol and Ball "Some years ago - never mind how long precisely - having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the
- [fiasco2](https://jeroldpearson.org/woe-and-wonder/pistol/fiasco2/) - Fiasco 2 As reported in December 1997: Well, I'm back - two weeks early - from another aborted sailing (mis)adventure. I got to the boat on Grand Bahama Island only to find that the owner, who had been there for six months, had waited until the day I arrived to take care of some mechanical
- [fiasco1](https://jeroldpearson.org/woe-and-wonder/pistol/fiasco1/) - Fiasco 1 As reported in November 1996: You may recall that two weeks ago I sent a message boasting about the 5 weeks I was about to spend sailing on a boat to and around the Virgin Islands. Well, it didn't quite work out that way, and I'm back at work three weeks early. The
- [skydive](https://jeroldpearson.org/staff/bio-old/skydive/) - About Two Seconds Before I Broke My Ankle (This really is me.)
- [maratsade](https://jeroldpearson.org/staff/bio-old/maratsade/) - The Persecution and Assassination of Jean-Paul Marat as Performed by the Inmates of the Asylum at Charenton Under the Direction of the Marquis de Sade Pigott Theatre, Stanford University - November 2001 (That's me, up front in the suit and the sash) Woe to the man who is different, who tries to break down all
- [indiscretion](https://jeroldpearson.org/staff/bio-old/indiscretion/) - An Indiscretion From My Reckless Youth
- [costs](https://jeroldpearson.org/resources/costs/) - How to Control Costs Don't do more research than you really need. Cartoon by Jeff MacNelly, 1992. Copyright by Tribune Media Services, Inc. All rights reserved. Reprinted with permission.
- [achieve](https://jeroldpearson.org/resources/achieve/) - How to Achieve Great Things Submitted without comment
- [adversity](https://jeroldpearson.org/resources/adversity/) - How to Deal With Adversity Don't sweat it (or even acknowledge it). This Organized Crime Family certainly never did. New Orleans after Hurricane Katrina, September 2005
- [Action shots](https://jeroldpearson.org/faq/action-shots/) - How the work gets done...and who really does it.

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